Sam Hogerton

Orchestrator of brands, strategies, and ideas that sell.

Cover 5

Client: Cover5
Project: Launch Campaign
My Role: Creative Director
Year: 2012-2013

The Situation: In launching an online sports game, Cover5 was invading dangerous territory ruled by fantasy sports juggernauts. When we got the call, we didn’t blink. We love underdogs. They’re always willing to fight harder. We recruited Dan Patrick and took the fight to fantasy sports: “Finally, a sports game where everyone can compete, not just stat-crunching fantasy fanatics.”

The Results: Millions of media impressions, including The Tonight Show and Jimmy Fallon, which generated millions of visits to our website and thousands of new players:

Case Study Video

Originally developed for use in investor presentation, this video provides an apt overview of the strategic branding, creative, and press outreach work done as part of the launch of Cover5.

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