Sam Hogerton

Orchestrator of brands, strategies, and ideas that sell.

Palladium Wall Panels

Client: InPro Corporation
Project: Palladium Wall Panels Launch
My Role: Creative Director
Year: 2013

 The Situation: InPro Corporation was looking for a creative campaign to launch their new Palladium Wall Panel System. The gist of the product was this: In a world where wood walls are prone to damage (scratches, dings, scuffs, scrapes, etc.) in commercial environments, Palladium Wall Panels offer the look of real wood but the durability that stands up to commercial demands. We created a creative platform for the product that dramatized Palladium’s durability and illustrated how it left the competition in the dust.

The Results: The social video series set records for nearly every social metric in the book across InPro’s social profiles (e.g. clicks, likes, shares, comments, reach, viral reach, etc.), and the sales force rallied around exciting product messaging and used the energizing collateral to drive sales of the product.

Palldium Pummel Challenge Social Video Series



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