Sam Hogerton

Orchestrator of brands, strategies, and ideas that sell.

Contego Modular Sign System

Client: InPro Corporation
Project: Contego Modular Sign System Launch
My Role: Creative Director
Year: 2013

┬áThe Situation: InPro Corporation was looking for a creative campaign to launch their new Contego Modular Sign System. The gist of the product was this: In a world where modular sign systems are usually cumbersome for maintenance men to change (as they require unscrewing tiny screws at awkward angles), Contego offered new quick pin technology to make changing signs quick and easy. We created a creative platform for the product that dramatized Contego’s speed and illustrated how it left the competition in the dust.

The Results:┬áThe social video series crashed through benchmark metrics across InPro’s social communities, the sales force rallied around the message of the product, and thanks in part to corresponding trade media outreach efforts Contego won the 2013 Product Innovation Award from Architectural Products magazine.

Contego Speed Challenge Social Video Series

 

Sales Collateral

 

Packaging

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