Sam Hogerton

Orchestrator of brands, strategies, and ideas that sell.


Client: Savvi
Project: Develop creative brand platform for the new company
My Role: Creative Director
Year: 2012

The Situation: Savvi was a tech start-up out of Salt Lake City that was looking for a creative platform that would make their brand and product offering matter to new customers. The gist of their product was this: In a world where silly daily deals clutter your inbox every day and Black Friday hordes set siege to to stores every year just for a deal, Savvi is a website that offers smart, easy savings on the things you buy every day. We helped them develop a brand and creative platform around the abbreviated position “Don’t be stupid, be Savvi.”

Creative Brand Platform

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