Sam Hogerton

Orchestrator of brands, strategies, and ideas that sell.

The Beat

The Beat was a project I began in college during my time working at the campus newspaper. It was a one page, weekly section in the UWM Post, dedicated to exploring the local music scene in Milwaukee.  Each week The Beat would profile a local group or festival, as well as a local venue, and a list of events /performances scheduled for the upcoming week. The section took a particularly artistic focus on photography + design + short profiles.  The UWM Post is the largest student newspaper in Wisconsin, publishing and distributing roughly 13,000 hard copy issues a week.

My role: Creator + Editor + Writer + Art Director + Photographer + Layout/Logo Designer


Portrait of a band: Static Chicken


Portrait of a festival: Global Union

Portrait of a band: The Bikini Beachcombers

Portrait of a band: The Constellations

Portrait of a venue: The Foundation

Portrait of a venue: The Jazz Estate

Portrait of a venue: Humboldt Park

Logo for The Beat.

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